The proposed SOPA bill has been on the minds of everyone. We’ve seen the protests, read the arguments and we’ve all had that Michael Jackson spam thing on Facebook (they post a picture of him and say that somebody could get more jail time for posting that picture than Conrad Murray got for killing him). But, it’s very easy to not care when it’s so generalised. Right now the internet is in a state of hysteria but what if we personalise it to something we all love; the WWE.
The WWE has spent recent years focussing on its “community”. They’ve set up the WWE Universe, they post people’s tweets, and their superstars follow their fansites. It’s no mystery that WWE hate dirt sheets. They often spoil upcoming storylines; speculate about personal lives and their users bitch and moan about everything the WWE does. These people have become known as the Internet Wrestling Community (the IWC). It could be argued the IWC isn’t a new thing, it’s been around since the AOL years but I believe it is in the past 5 or so years that it’s really become a thing. Sure, the WWE trialled giving their fans a say with Cyber Sunday but there was still that block: this is what we do, like it or lump it.
These days, it’s the WWE fans that MAKE the superstars. It was Twitter/YouTube users that made Zack Ryder get noticed, it was the on-going hate blogs against Cena that’s causing him to make what is seemingly a heel turn. The WWE needs the IWC to survive. It could be argued that Wrestlebitch is also part of the IWC and I guess you’re right. But users of my site will noticed something, something I’m very famous for; I screencap WWE shows. I’m unapologetic about this because I don’t upload entire episodes, I don’t spoil the shows, I simply use the images to promote the WWE. A company I love. So far, I’ve not received any complaint from WWE. Heck, even its superstars have engaged with me. But, if SOPA were to be introduced, the IWC as we know it could be destroyed.
If you look at most WWE blogs/dirtsheets/fansites you’ll see copyrighted image after image. For years now the WWE has let that happen unattested. Truth is, there’s that many of them they probably don’t want the legal cost of it. I’m not saying WWE always treats their fans well but I’ve never seen a major story of WWE trying to take down a site. Because they know they need us. If we’re not posting images, recaps, articles, then WWE isn’t relevant. SOPA could take the decision out of WWE’s hands because, potentially, it could take down YouTube, Tumblr, WordPress the list goes on. These are all integral to the IWC.
You’re probably sitting there thinking it’s an over-reaction. Surely the WWE will benefit from it because people will go to WWE.com. And you’re right. People would have no choice but to flock to the website but that has its own problems. WWE.com articles are based on Superstar’s current gimmicks. They don’t break kayfabe. They don’t discuss if the shows are actually good. They can’t really comment on rumour. The fact of the matter is, without the IWC, the WWE can’t get any real feedback.
BUT WHAT ABOUT RATINGS?!? I hear you cry. And to that I roll my eyes heavily. The ratings system is an antiquated one desperate for an update. We don’t watch TV like we used to, it’s no longer appointment TV. We DVR it, we watch it online, we buy it on iTunes… the ratings for WWE will always be low compared to the past because the demographic is younger, smarter and more aware of the different platforms in which the WWE can be enjoyed.
So I beg of you, sign petitions, kick up a fuss. SOPA may be delayed but I can guarantee that congress will try to slip this in via some other re-worked and cleverly-worded legislation. If you don’t care about how it effects everything else then just think of the WWE. Do you really think the WWE can survive without the IWC?
Because I don’t.